Content Marketing

content marketingA focus on content strategy in marketing is more important now than ever. Why? Because content leads to engagement and engagement leads to conversions.

Content marketing has become the new SEO.

Search engines like Google and Bing now heavily favor unique, high-quality content over typical SEO tactics that worked in the past.

What is content?

Content is marketing collateral generated in-house by the company such as: E-newsletters, webinars, white papers, blogs, videos, e-books, infographics, case studies, social media posts and presentations.

What is content marketing?

Content marketing is about relationship building. You produce continuous, compelling, contagious content, and share it across your networks to build a connection with your audience, which in time leads to a sale.

Consistent content marketing strengthens loyalty with your existing customers, creates relationships with prospects, and builds credibility in your industry that converts prospects into buyers and customers into high-value repeat buyers.

Currently the competitive marketplace is highly saturated in content. To stand out above the competition, deliver quality content because that is what pulls the audience into the buying cycle.

What makes quality content?

Quality content is driven by the values and interests of your audience. You should have some idea of the content your audience finds helpful gleaned through data analytics. Data drives content.

 

Content Marketing Challenges

All businesses creating content marketing strategies have a natural instinct to pitch product, talk about the company, and sell within the content context. Cease and desist!

Leave the selling for advertising. Content marketing has to be 100% focused on the consumer and thought out from the consumer perspective or it will fail. If you provide the consumer with content they truly value, they will return…hungry for more.

Iceland Cool’s strength is in storytelling, which takes content beyond utility into creating an emotional, memorable experience for your customers.

CONTACT US for your custom content marketing strategy.