Implementing a strategic mix of partnership promotions, Email Marketing and Database Management leads to impressive 400% conversion rate and 435% increase to the travel trade email database of Iceland’s top tour operator, Iceland Travel.
Targeted E-Mail Marketing
Iceland Cool initiates a quarterly e-mail marketing campaign plus targeted database segmentation. E-newsletter content included a strategic mix of Iceland travel industry information, cultural morsels and Iceland Travel’s products based on company goals and current events.
Copywriting and content curator quarterly E-Newsletters to five geo-markets: Canada, USA, UK, India, Australia. Customized contant based on geo-markets. E-newsletter marketing resuted in 300% increase in conversion rates: Agent Database Login
Collaborative promotions with industry partners Meetings Focus USA and Iceland’s Blue Lagoon lead to an impressive 437% growth to Iceland Travel’s US Meetings & Incentives database.
Iceland Cool converted Iceland Travel’s homogenized database of B2B contacts into a targeted database of email list segments including geo-segmenting, and subdivision by industry sectors such as Meetings and Incentives, Tour Operators, Group Travel, Luxury and Travel Consortia.