B2B E-newsletter for Bjork MoMA NYC Exhibit. Our strategy was to generate travel buzz around Reykjavik Fashion Week by highlighting the Bjork cover of New York Times Magazine during NY Fashion Week.
Strategy: Curate content via Bjork cover of NY Times Magazine during Fashion Week. Create buzz for Reykjavik Fashion Week travel package opening same week as Bjork MoMA NY retrospective.
Tactics: A/B testing to maximize open rates. Twitter outreach leveraging trending #NYFW hashtag. Posting across SM platforms.
Outcome: 29.8% Open Rate, 34.8% Click Thru Rate of 10,000 B2B Database