China Daily: Attracting Chinese Travel

A media visit lands tour operator Travel East Iceland in the pages of China Daily: “Chinese visitors to Iceland up by 660 percent,” with over 29 million monthly readers

Iceland Cool was pleased to dip into our international media database to arrange a press visit by  a journalist from China Daily News to cover the story on increased visitation to Iceland by Chinese travelers. We partnered our client Travel East Iceland with Icelandair and Air Iceland for support.

“A positive trend from the Chinese market is increased travel to Iceland’s more remote regions and less interest in iconic attractions like the Golden Circle.

As today’s Chinese travelers seek to explore pure nature in secluded fjords and villages where they can immerse themselves in authentic, cultural experiences, travel agencies in Iceland, such as Travel East Iceland, are diversifying their product portfolio with new and thoughtful tours that satisfy these evolving tastes.

The year-round Nature and Culture tour offers a rare and intimate glimpse into coastal fjord life with a visit to an Icelandic home as well as hiking on an unexplored black-sand beach.”