Viral Video Marketing: Northern Lights

A Northern Lights video from Hotel Rangá goes viral reaching 1.5 million Facebook Fans.

Top-tier media pick-up by CNN, BBC, MSN and the Washington Post. South Iceland’s top luxury resort Hotel Rangá’s Northern Lights video goes viral with over 1.5 million views on Facebook.

Press Release

Hotel guests were enjoying dinner at Hotel Rangá in South Iceland when owner Friðrik Pálsson announced, “Maybe they’d like to go outside.” What ensued was a mind-blowing display of pulsating Aurora Borealis described by one witness as, “…bringing tears to my eyes.” Located in the secluded countryside of South Iceland far away from all artificial light, Hotel Rangá is ideally situated for viewing the spectacular Aurora Borealis.

The time-lapse video was taken on September 27th by local astronomer Sævar Helgi Bragason.  Sævar is the resident stargazing expert at Hotel Ranga where he offers nightly stargazing tours from the hotel’s observatory.

Northern Lights Season typically lasts between late August and mid-April. Although they can be difficult to predict, ideal meteorological conditions include clear skies and temperatures near freezing. Simply explained, the natural light display is caused by solar winds reacting with the earths’ magnetic field.

In 20 years I’ve never seen the Auroras so vibrant or active as they are in Hotel Rangá’s video. The same can be said for travel demand to Iceland these days. While visitation is mainly concentrated around Reykjavik, Hotel Rangá on the southern coast is a delightful reason to venture off-the-beaten-path.

Travelers wishing to experience Mother Nature’s laser light show this season can take advantage of Hotel Rangá’s Stargazing and Northern Lights Getaway which includes a complimentary (and optional) Northern Lights wake-up call.

Sif Gustavsson
Iceland Cool USA
(917) 484-1814

Note to Editors
For images and additional information including press visits please contact Sif Gustavsson at Iceland Cool & Beyond:; (917) 484-1814.