Responsible Tourism with Travel + Leisure

Iceland Cool and Travel + Leisure collaborate on sustainable travel content for new online guide: How to Travel to Iceland.

As Iceland’s tourism continues to grow, so does the importance of steering travelers to Iceland’s less frequented – yet equally beautiful places. Iceland Cool USA recently collaborated with Travel + Leisure on sustainable travel content for their new online guide, How to Travel to Iceland.

The T+L Iceland guide serves as a comprehensive source of information for travelers planning a visit to Iceland and highlights selections of the country’s hotels, restaurants, attractions and experiences as well as useful travel information such as the best times to visit, insider finds, and travel tips.

How to Travel to Iceland  is a permanent feature on T+L’s website which receives over 46 million page views per month. The Iceland content is also being integrated into T+L’s new travel app.

The new T+L guide features typical sightseeing staples like Iceland’s famed Blue Lagoon and the Golden Circle, but also provides interesting insights about off-the-beaten-path locales and activities.

Most notably the new guide highlights Iceland’s Eastfjords and adventures like deep sea fishing from the tiny town of Breiddalsvik and waterfall biking in Fossadalur Valley. Both of these activities are offered by Iceland Cool partners Travel East Iceland.

Travel East Iceland offer visitors the rare opportunity to experience pure nature and epic adventure in the uncrowded Eastfjords. Travelers can spend their time trekking wild reindeer on a safari or hiking among countless waterfalls — all without seeing another soul.

Responsible Tourism. Sustainable Growth

As Iceland’s tourism continues to grow, so does the importance of steering travelers to Iceland’s less frequented – yet equally beautiful places. Popular tourist attractions such as the Golden Circle are experiencing concentrated visitation which puts an unnecessary burden on Iceland’s unique environmental assets and ultimately degrades the visitor experience.

Iceland Cool USA collaborated with Travel + Leisure on their new Iceland guide with the aim to provide much needed exposure to lesser visited regions such as Iceland’s remote Eastfjords. Our mission is to work towards a sustainable future by preserving Iceland’s unique biodiversity and cultural heritage through responsible tourism and sustainability best practices.