Smithsonian Magazine Asks the Iceland Experts
Smithsonian Magazine seeks out the expert advice of Iceland Cool CEO Sif Gustavsson on Iceland’s latest Ísbiltur ice cream craze.Read more.
Forbes: Husafell is Hidden Gem of Iceland
Iceland Cool organizes a media visit with Forbes Magazine resulting in two luxury travel articles featuring Iceland’s top suppliers includingRead more.
Featured in New York Times Twice in One Year
New eco-luxury Hotel Husafell in West Iceland featured three times in the legendary New York Times in two years sinceRead more.
Responsible Tourism with Travel + Leisure
Iceland Cool and Travel + Leisure collaborate on sustainable travel content for new online guide: How to Travel to Iceland.Read more.
BBC Covers Hotel Ranga
A press visit organized by Iceland Cool results in a feature article by BBC Travel on stargazing at Hotel Ranga’sRead more.
Iceland Cool CEO in Bloomberg News
Iceland Cool CEO Sif Gustavsson provides expert tips to Bloomberg News on planning the perfect Northern Lights trip to IcelandRead more.
How to Travel Like a Kardashian in Iceland
Iceland is fast becoming a bucket list destination for the jet-setting elite as seen on hit reality TV series KeepingRead more.
First Mover Advantage Game of Thrones Trend
Leading the pack in original product development, we innovate Iceland’s first Game of Thrones and movie-inspired itineraries, giving first moverRead more.
1st Responsible Tourism Award at WTM London
Campaign leads to Iceland’s first Responsible Tourism Award at World Travel Market (WTM). North Sailing Husavik win Best Carbon ReductionRead more.
Bachelorette In Belgium
Travel Like a Bachelorette in Belgium partnership campaign with Visit Belgium and ABC’s hit romance reality series The Bachelorette. IcelandRead more.
Sustainable Tourism: West Iceland Hiking
Hotel Husafell adds new West Iceland hiking itineraries in off-the-beaten path locales. Exploring Iceland’s glaciers, lava caves and remote naturalRead more.
Small Luxury Hotels
Hotel Rangá is the first hotel in Iceland to join Small Luxury Hotels of the World™ (SLH). The luxury log-cabinRead more.
Embracing the Volcano
#InspiredByFire integrated campaign erupts in new business. Meet in Reykjavik CVB embraces a volcano to target the Green Meetings Sector.Read more.
Facebook Viral Video
A Northern Lights video from Hotel Rangá goes viral reaching 1.5 million Facebook Fans. Top-tier media pick-up by CNN, BBC,Read more.
China Daily in Iceland
A media visit lands Travel East Iceland in the pages of China Daily newspaper with over 29 million monthly readers:Read more.
#ImetTomInIceland Campaign Sensation
Combine a Tom Jones cardboard cutout, a superfan, Iceland’s top sites + social media and you get #ImetTominIceland viral campaignRead more.
Iceland Travel Wins the Web-Award for Travel Standard of Excellence. Icelandair’s official Tour Operator, Iceland Travel commissioned Iceland Cool toRead more.
Hotel Rangá Immerses Travelers in #IcelandChristmas Folklore. 13 Yule Lads and a killer Christmas Cat? Must be Christmas in Iceland!Read more.
Euro-Pop NYC Event with Travel + Leisure
Travel + Leisure Magazine Euro-Pop event in NYC with Visit Belgium. Iceland Cool USA innovates new Brussels vs. Liege travelRead more.
Battle of Waterloo Bicentennial Event
Visit Belgium celebrates the bicentennial anniversary of the legendary Battle of Waterloo with a media event at NYC’s Grand HyattRead more.
Fall is the perfect time to visit Iceland when the arrival of autumn is celebrated with the ancient farming traditionRead more.
Landsvirkjun National Power Company
Landsvirkjun National Energy Company of Iceland: a new submarine power cable from Iceland could supply Europe with clean, renewable energy.Read more.
Iceland Cool Insider Travel Trade Newsletter
Iceland Cool Insider Travel Trade Newsletter pitches Iceland as an up and coming Spring Break destination to US Tour Operators.Read more.
Virtual Reality Tour
Luxury resort Hotel Rangá is the first hotel in Iceland to offer Google Street View! 4-Star Hotel Rangá can nowRead more.
400% Conversion Rate
Implementing a strategic mix of partnership promotions, Email Marketing and Database Management leads to impressive 400% conversion rate and 435%Read more.
Bjork Exhibition at MoMA New York
B2B E-newsletter for Bjork MoMA NYC Exhibit. Our strategy was to generate travel buzz around Reykjavik Fashion Week by highlightingRead more.