We’re proud to spearhead Iceland’s 1st Responsible Tourism Award at World Travel Market in London for client North Sailing Husavik who have won Silver in the category of Best Carbon Reduction Initiative.
Responsible Tourism Award – Best Carbon Reduction Initiative – North Sailing Husavik
Iceland Cool is proud to announce client North Sailing Husavik has earned a silver medal for Best Carbon Initiative at World Travel Market in London.
This is the first time an Icelandic travel company has won the prestigious Responsible Tourism Award at WTM, the world’s largest travel conference held each year in London.
The WTM Responsible Tourism Awards are presented each year at WTM London, in front of an audience of 600 key influencers and decision makers. These awards are a centerpiece of WTM Responsible Tourism Day – the biggest responsible tourism event globally.
Industry pioneers North Sailing Husavik invented a new regenerative hybrid propulsion system allowing boats to run on renewable energy instead of fossil fuel. Developed from electric car technology, the slow-going propeller eliminates engine noise and allows passengers to more peacefully experience whales in their natural habitat while causing minimal disturbance to the gentle giants. The new hybrid system was installed in Opal, a beautifully restored two-mast sailing ship.
Spearheading the rigorous Responsible Tourism Award application process, Iceland Cool launched a multi-channel dissemination plan campaign targeted to the eco-tourism community. The combined B2B and consumer outreach spanned PR, email marketing, blog posts and the launch of North Sailing’s social media presence across LinkedIn, Facebook and Twitter.