Travel Guide Wins WebAward

Iceland Cool CEO Sif Gustavsson authors an online travel guide which has won the WebAward for Travel Standard of Excellence.

Web Marketing Association Web Award: “Travel Standard of Excellence”

Iceland Cool is proud to announce that client Iceland Travel has been awarded the Travel Standard of Excellence WebAward in the Web Marketing Association’s national competition, The WebAwards. Other recipients of the prestigious “Travel Standard of Excellence” award include Disney World, State of Florida Tourism and Carnival Cruise Lines.

Iceland Cool was a key collaborator with Iceland Travel’s web team on the site’s design and content as well as contributing a comprehensive digital travel guide, “About Iceland.” The 50,000-word online destination guide and travel tool is authored entirely by Iceland Cool CEO Sif Gustavsson.

Judges of the WebAward felt that by adding a comprehensive travel guide, Iceland Travel was providing a helpful tool and service for the user, rather than only presenting a basic sales website listing their tours made for profit.

What the judges had to say about the award-winning travel guide:

“For any traveler who wishes to know anything about Iceland, this site answers it all. The imagery, information and tools leave no stone unturned. It’s a dynamic resource that allows any visitor to find what they are looking for easily – and find out things they may not have known before.”


“About Iceland” covers all of Iceland by region: Reykjavik & Surrounds, Reykjanes Peninsula, West Iceland, The Westfjords, North Iceland, The Eastfjords and the South Coast.

The travel guide features detailed descriptions of 35 towns and villages and highlights over 130 museums and attractions to visit as well as over 24 annual events and festivals held throughout the island.

Outdoor lovers will appreciate the extensive collection of over 80 natures sites to visit as well as information on over 25 adventure activities from glacier and ice cave exploration to volcano flight-seeing and horseback riding.

The detailed travel planner includes helpful advice on getting to Iceland and transportation within the country as well as tips on dining, local customs, currency exchange and the seasonal climate.

About the WebAwards

Founded by the Web Marketing Association in 1997, the WebAwards is the standards-defining competition that sets industry benchmarks for the best web sites nation-wide based on the seven criteria of a successful website including: Design, Ease of Use, Copywriting, Interactivity, Use of Technology, Innovation and Content. The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today. WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development.

About the WMA

Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries. The best are recognized with a WebAward which helps interactive professionals promote themselves, their companies, and their best work to the outside world. The WebAward Competition is the premier award recognition program for Web developers and advertising agencies.

Excerpts from “ABOUT ICELAND” digital travel guide: